The 4 questions to ALWAYS ask in every customer interview. If you just asked these 4 questions, you'd get gold to fuel your products, services, and copy. 

What gotta-ask questions to include if you're selling a B2B product... and what 7 questions to ask if you're selling a B2C service. Because you shouldn't have to reinvent the wheel.

The 7 mind-reading questions to ask -- so it feels like you're speaking directly to your customer in your copy... or crafting new services *just* for them. 

Cheatsheet notes on what to do before the interview and after ... the 15-sec refresher to conducting killer customer interviews... and discovering your customer's hidden needs.  

If you don't have confidence in your customer interviews, I promise to make up for it by giving you a free 15-min strategy call.